The Pharmaceuticals Industry Market Review 2005

Released on = April 16, 2007, 9:04 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = It is estimated that the UK pharmaceutical market grew by
10.5% in 2004, to a value of £12.32bn. The UK market is ranked fifth in the
developed world in terms of value, just above Italy but below France.

Press Release Body = The Pharmaceuticals Industry Market Review 2005

It is estimated that the UK pharmaceutical market grew by 10.5% in 2004, to a value
of £12.32bn. The UK market is ranked fifth in the developed world in terms of value,
just above Italy but below France.

The market is composed of two major sectors: prescription-only medicines and
over-the-counter (OTC) pharmaceuticals. Prescription-only medicines, the larger
sector by far, are highly regulated and controlled. They are only available via a
prescription from a qualified healthcare professional and can only be dispensed by a
registered pharmacist operating on licensed premises. Pharmaceutical companies are
not permitted to advertise these products directly to consumers, and there are
strict rules on their promotion to healthcare professionals. Although
pharmaceuticals are supplied to the private healthcare sector, the biggest customer
by far in the UK is the NHS, which uses its immense buying power to negotiate
regular discounts.

OTC pharmaceuticals are available to the public without a prescription and through a
range of outlets, although some products can only be sold under the supervision of a
pharmacist. The Government has been actively fostering the OTC market for a number
of years and new areas are being opened up. However, it has been difficult for
self-medication to achieve its full potential in a market where around half the
population is exempt from prescription charges. In addition, the market has become
increasingly price-sensitive following the entry of supermarkets and the abolition
of Resale Price Maintenance (RPM). Annual growth can be significantly affected by
product launches accompanied by sizeable advertising campaigns.

The trend towards consolidation in the industry is continuing unabated. Most of the
global market leaders are the products of two or even three mega-mergers, and these
companies are increasingly forming partnerships with biotechnology companies and
research groups in order to enrich their product pipelines. However, there are fears
that consolidation may affect the scope of research and development (R&D) activities
and also that increasingly militant animal-rights activists will drive more
companies abroad.

This report forecasts that the UK market for pharmaceuticals will continue to expand
as the population ages, increasing the intrinsic demand for healthcare services.
Growing competition and price-sensitivity will bolster the trend towards generic
prescribing. However, sales of prescription-only medicines will continue to grow
more rapidly than sales of OTC products.



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